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All July features and departments will be available in the ASBJ archives July 20.
When Does School Communications Become Marketing?: Once the purview of the upper middle classes and the rich, school choice is in, thanks in part to more educated consumers and the expansion of charter schools and No Child Left Behind opt-out mandates. Increasingly, taxpayer dollars follow children. As a result, public schools are feeling more pressure to compete.
July 2009 Up Front: News, views, and trends you should watch.
Legal Issues in Bidding: When working with vendors, you can avoid fraud and other legal problems if you take some simple, easy steps at the outset
Readings and Reports